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13 May, 2006 Stumble it!

“Ghee Hiang” Biscuits

Posted by: vkeong In: Food and Drink| Penang| Snack ()

Do you like biscuits? Does this brand sound familiar? Have you seen it anywhere recently?

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Ghee Hiang’s shop interior is really nice.

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See the boxes of biscuits behind the cashier? One of the best things to bring back to your hometown from visiting Penang, would be the traditional Penang biscuits. “Tambun Pneah” or “Tau Sar Pneah” is manufactured by 2 major shops - “Ghee Hiang” and “Him Heang“. For this entry “Ghee Hiang” will be known as GH and the latter HH.

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There’s a cupboard displaying the range of “Ghee Hiang” products. GH is the original and oldest manufacturer of this biscuit. They started the business exactly 150 years ago from now, 1856. According to some rumors, because they were so successful and dominating the business, they eventually became arrogant and started to lack in customer service. Customers had to make bookings and often made to wait a long time in order to purchase even a box of biscuits. Besides making excellent biscuits, Ghee Hiang also produces good sesame and soya sauce.

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Nice packaging - even for biscuits

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What you get in the box, freshly packed in small plastic bags This resulted in their rival, HH’s gain of popularity. Now you can see more customers in HH’s shop compared to GH. However, GH still holds the upper hand in quality of the biscuits. It is still the best “Tau Sar Pneah” brand :)

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15 decades of experience in making biscuits. Now beat that!

Popularity: 8% [?]

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5 Responses to "“Ghee Hiang” Biscuits"

1 | Sian H Ooi

June 14th, 2006 at 11:46 pm

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Thank you so much for highlighting Ghee Hiang in your blog.Yes…indeed we do try our level best to maintain our quality and standards even through the last 150 years of history. We are branding our products to reflect our heritage and history but we still do bake fresh daily every pastry under our supervision and in our own premise….unlike others!
Customer satisfaction and support are always our prized reward..thank you again.

2 | vkeong

June 15th, 2006 at 7:33 pm

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You’re welcome, I was just expressing my honest opinion of your products. They do indeed taste fresher because of the packaging implemented. Keep up the great job!

3 | Jimmy Tan

June 14th, 2007 at 11:03 pm

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Hello vkeong/Ooi,

Where can I buy Ghee Hiang Tau Sar Pneah in PJ or KL?

Thanks.
Jimmy

4 | mei ling

August 3rd, 2007 at 10:23 am

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hello..i’m looking Ghee Hiang information for my final project.How Ghee hiang distribute products.can i buy Ghee Hiang Sar Pneah via internet or retailer or where?

5 | vkeong

August 14th, 2007 at 8:55 pm

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mei ling - Hi there! I believe the first commenter of this post has the answer to your question. Do visit ghee-hiang.com for more information. But what I can tell you is that normally people would buy Tau Sar Pneah from the shops directly

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